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Gardenia Bakeries Philippines

4.4
  • 1,000 - 50,000 employees

Natasha Louisse Vierneza

Public Relations Assistant at Gardenia Bakeries Philippines

Bachelor of Science and Business Administration at San Pedro College of Business Administration

At Gardenia, my work is more than just crafting campaigns—it's about storytelling, building connections, and making a meaningful impact through purpose-driven communication.

Who is Natasha?

Since I was a child, I’ve always loved performing—whether it was singing, dancing, or acting, I was always at the forefront of every event or competition. Known as the "Bibo Kid," I was eager to entertain and engage with people. During my high school years, I was actively involved in various organizations, where I further developed my leadership and communication skills. This passion for connecting with others, expressing myself, and sharing my emotions through performance and collaboration shaped my path and led me to choose Marketing as my college course.

While pursuing my studies in college, I worked as an ESL tutor and a jazz drummer at a hotel, which allowed me to help my family in my own little way. Despite the challenges, I was determined to achieve academic success and graduated from SPCBA with academic distinction. While many of my batchmates were still waiting for graduation, I was already applying for jobs. Through persistence and hard work, I found myself joining the Gardenia family.

What’s your role at Gardenia like?

At Gardenia, my role goes beyond creating compelling campaigns; it’s about making meaningful connections and sharing our purpose through storytelling, copywriting, and producing relatable advertising materials to ensure that Gardenia’s message connects with our different target audiences. My role revolves around amplifying Gardenia's mission of serving best-quality products to Filipinos across the country and building a brand that resonates with people, not just through our products but through our actions.

What’s It Like Working at Gardenia

Working at Gardenia is incredibly fulfilling. The company cultivates a culture of growth, where employees feel valued, appreciated, and motivated. I love the thoughtful benefits like meal allowances, free shuttle services, and of course, the fresh loaves of bread every day! It's a company that prioritizes employee well-being on top of delivering world-class products to Filipino households. 

Advice for Students Starting Their Professional Journey:

  • Always be the early bird. Grab opportunities as soon as you can. 
  • Always do your best with a heart. Whatever you do, give it your all, and do it with passion. 
  • Just do it. Don’t wait for the perfect moment. The first step is the most important—once you take it, everything else will follow.