UX and Content Specialist

Primary Responsibilities:

• Responsible for crafting copy and creating content that will empower Cebu Pacific passengers to have the best booking and flight experiences possible.
• Work closely with the user design team for platform (website, mobile application) and product roll-out and enhancements.
• Understand online user behavior and provide a best-in-class customer experience.
• Ensure content is of high quality (grammar, spelling, translation checks), are contextualized and are easy to understand.
• Manage CMS page owners and translation processes, and drive user adoption of marketing technology tools.
• Ensure CEB brand tone and standards are consistent across all channels.
• Work closely with several teams to achieve targets and goals, including conversion rate, ancillary conversion rate, localization, A/B test and user research.
• Build new and update existing pages using the content management system and create use cases for IT development.
• Evaluate partners, suppliers and agencies.
• Other tasks that may be assigned by immediate superior.

Basic Qualifications:

• Must be a college graduate and/or have completed online courses and/or certificate programs on communications, marketing, digital marketing, UX, Design, Behavioral Science, Psychology, etc.
• Must have at least 1 or 1.5 years of strong background in writing or communications related work experience.
• Prior work experience and technical knowledge on Adobe Creative Suite, Canva or any design tools is a huge advantage.
• Prior work experience and technical knowledge in HTML, CMS or Salesforce is a huge advantage.
• Prior related work experience in an airline, tourism, e-commerce or advertising industries is a huge advantage.
• Must be comfortable working in a highly collaborative environment.